Anchor Rope
Anchor Rope
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US $1.56
How to Dramatically Improve Your Info-Product by Anchoring
Do you know the story about the six blind men from Hindustan?
Well, the story runs like this:
There were these six blind (and very wise) dudes. And they all wanted to 'see' an elephant, through 'observation.'
The first blind man slammed into the side of the elephant, and believed an elephant to be like a wall. The second blind man felt the tusk, and decided an elephant was really like a spear.
The third kinda bumbled into the squirming trunk, and was totally convinced that an elephant was like a snake.The fourth decided an elephant was a tree, after feeling his leg.
The fifth got the ear, and called it fan-like. And the sixth, grappling with the tail, decided the elephant was indeed like a rope.
Now do you see the anchor yet?
Yes indeed you do. No matter which blind man we were talking about, we always came to rest on one object. Si, el elefante.
The elephant was the anchor to the story
No matter how the story twisted and turned, it always came to rest on one object: the elephant.
And so if I were to bring up this story about six years from now, you'd still remember the fact that the guys were blind.You may remember a bit about what parts of the elephant they
touched.
But there's one thing you'll always remember
That there was this elephant. And that the blind men were right, and yet horribly wrong.You see the details matter, but not as much as the anchor.So when you sit down to create an info-product it's critical tofirst create the anchor.
The anchor being the one thing that you can keeping coming back to, no matter if you're writing an article.
Or a book.
Or doing a video.
Or an audio podcast.
And there's a pretty darned good reason why you need anchors
It's called memory. Anchors aid memory, and help your customer's overloaded brain latch on to a concept. And then make links to that concept.
So how do you go about creating an anchor?
Step 1: You take an object/analogy/metaphor.
Step 2: You bring that object/analogy/metaphor to life.
Step 3: All the concepts then revolve around that concept.
So let's take an example (actually two):
Example 1: A Live Course:
When we were creating our copywriting course, here's what we did:
Step 1: We created the concept that you don't need to learn to write copy. All you need are 'ingredients'.
Step 2: We linked the ingredient concept to 2-Minute Noodles. The reason why anyone can make noodles is the ready-to-use ingredients. And copywriting is really a matter of having ready-to-use ingredients.
Step 3: As we went through the course, each piece of the course was linked back to the 'ingredient' factor. We kept assembling the ingredients, and then neatly placed them together on the sales-page, to create a powerful sales message.
See, the anchor?
Well, let's take another example:
Example 2: A Book:
How we created the anchor for the 'Brain Audit.'
Step 1: We took the analogy of the 'conveyor belt' at the airport.
Step 2: We brought that concept to life by asking you this question. If you put seven red bags on a flight, and got just six red bags off the conveyor belt-when would you leave the airport? The answer is obvious. You'd leave when you have all seven bags.
And that's exactly what goes on in the mind of the customer. If you don't take all the bags off their brain, they hesitate to buy your product/service.
Step 3: All of the seven bags in 'The Brain Audit' then link back (both with words and graphics) to the 'conveyor belt.' (Yes, I avoided the word 'carousel' on purpose).
Now after reading these words, it seems obvious that you need an anchor, right?
Yet look at your article. Your audio. Your book. Your whatchamacallit audio or course.It doesn't have an anchor at all, does it?
Well, well, well, it's time to create that anchor first
Get out a sheet of paper (yes, paper).Put your concept in the centre as an anchor. Then link the concepts to that anchor point, over and over, and over again.And your customer will remember the point.
Just like you remember the six men from Hindustan; And the elephant.
Who can forget that elephant, eh?
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Rope and anchor $19.99 Rope and anchor - Photographic Print |
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Anchor with Rope $2.99 Anchor with Rope Patch Embroidered patch of a rope wrapped around a ship's anchor. Patch can be ironed or sewn on. |
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Anchor Kit W/Rope 4 Pc. $19.95 15'#39; Auger Anchor Kit W/ Nylon Rope 4 Piece |
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Anchor Kit W/Rope 6 Pc. $23.95 15'#39; Auger Anchor Kit W/ Nylon Rope 6 Pc. |
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Anchor Kit W/Rope 8 Pc. $24.95 15'#39; Auger Anchor Kit W/ Nylon Rope 8 Pc. |
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Anchor Kit W/Rope 10 Pc. $31.95 15'#39; Auger Anchor Kit W/ Nylon Rope 10 Pc. |
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Grey Ship with London Script, Anchor and Rope $24.99 David Borland Grey Ship with London Script, Anchor and Rope - Photographic Print |
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Cleversilver's Polished Nautical Anchor With Rope Pendant $41.99 Polished Sterling Silver Anchor With Rope Pendant. Pendant Measures 36Mm X 28Mm. .925 Sterling Silver |
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BLACK GOLD CUTOUT FISHNET ANCHOR ROPE MINI DRESS $30.99 BLACK GOLD CUTOUT FISHNET ANCHOR ROPE MINI DRESS |
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Sterling Silver Anchor with Rope Charm $24.77 Plum Island Silver Company is a leading supplier of Sterling Silver Jewelry. We have one of the largest selections of Sterling Silver Jewelry in the world. Our customer service is unexcelled. Give us a try and see why we are America s Favorite Sterling Silver Supplier . Sterling silver ANCHOR WITH ROPE CHARM |
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CleverEve's Sterling Silver Pendant Anchor with Rope 3-D $35.99 CleverEve's Sterling Silver Pendant Anchor with Rope 3-D Brand: CleverEve Metal Stamp: .925 Sterling Silver Material: Sterling Silver |
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Anchor Stake $27.95 Atlantis Anchor Stake Galvanized steel anchor stake spirals into ground Includes 15' polypropylene rope, float and two plastic snap hooks Not recommended for sandy soils |
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Manila Rope 10311/4X1253S Anchor Manila Rope 52 $137.8 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/4X1254S Anchor Manila Rope 56 $151.35 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1031/2X3003SB Anchor Manila Rope 22 $60.29 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/4X1004S Anchor Manila Rope 45 $121.62 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/4X1104S Anchor Manila Rope 50 $135.14 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1031X1004S Anchor Manila Rope 29 $78.38 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1031X1254S Anchor Manila Rope 36 $97.3 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1035/8X6003S Anchor Manila Rope 80 $212 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/8X1004S Anchor Manila Rope 39 $105.41 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/8X1154S Anchor Manila Rope 44 $118.92 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/2X6003S Anchor Manila Rope 360 $935.06 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/4X1003S Anchor Manila Rope 42 $111.3 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/4X6004S Anchor Manila Rope 269 $712.86 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1033/4X1004S Anchor Manila Rope 18 $52.29 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1033/4X12003S Anchor Manila Rope 201 $522.08 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1033/4X6003S Anchor Manila Rope 100 $259.74 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 10311/8X1254S Anchor Manila Rope 48 $129.73 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1031/4X12003SB Anchor Manila Rope 24Lbsboxed $66.55 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1033/4X3003S Anchor Manila Rope 50 $129.87 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |
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Manila Rope 1031X1003S Anchor Manila Rope 27 $71.55 Colored yarn marker in every 3rd and/or 4th strand on sizes 1 in. Dia. and larger. 4Strand manila rope weigh approximately 7 heavier than 3strand manila ropes . Under normal service conditions recommended working load of rope in good condition is 10 of the minimum breaking strength of new rope . A lower working load is recommended for critical applications |