Pink Ultimate

Pink Ultimate

I just took a stroll down the aisles at my local warehouse club BJs' this week and was amazed by the number of pink packages I saw. Definitely a considerable increase over the number of pink products in recent years. And a whole new range of products too, not just those associated with women.

I know that October is National Breast Cancer Awareness month but I found myself wondering do these marketing campaigns really work? Packaging a product for a cause or "cause marketing" has been used by CPG companies for a while. As brand marketers struggle for line extensions and market share its logical too look at "cause marketing" for additional opportunities.

Personally I look good in pink so I'm naturally attracted to any product in that color especially if its clothes for an adult woman (me). We all recognize the pink ribbon that has become the standard associated with Race For The Cure. Right now breast cancer is the most popular female issue used in "cause" marketing and consequently product packaging. It is closely identified with M2W, the 80+% purchaser and decision maker of all consumer goods categories, so naturally companies think pink products is a no-brainer for female audiences. But does pink packaging really work?

Yoplait started one of the first pink ribbon campaigns with the purchasing and retuning the yogurt lids with the pink ribbon on it. I'm sure its working for them because the campaign has lasted several years (of course spending major advertising dollars has helped too). One reason its been so successful is because of its simplicity. It appeals to the right target demographic, Its a popular product and its a simple consumer commitment to wash off a few lids and mail them in an envelope.

But what if you have an ordinary product? Can you capitalize of pink product packaging in the month of October? Let's step back for a minute and ask are you packaging pink because you think its a gimmick for more sales? What does supporting breast cancer research mean to you and your brand? Is their a way to incorporate and align your branding statement with breast cancer?

The connection has to make sense if you expect your consumer to make the "connection." Are you spelling out in clear and simple terms how the campaign works? Are you asking your consumer to do too much to make it happen? Lastly are you making it understood how much you will be donating to the cause if someone purchases your product?

With the economic slow down people are really scrutinizing what they are buying so it better be clear that you are offering value for their purchase. If supporting a cause is factored into the purchasing equation so much the better. Consumers may be tempted to purchase your product as a less expensive way to make a charitable donation too in lieu of writing a check to their favorite charity. So make it clear how your incentive works to benefit them.

Whether consumers are induced to make a purchase of your pink packaged product to support a cause, packaging for cause marketing is here to stay. The question is can you make it profitable for your company to support this endeavor. Will your customer, the ultimate decision maker, look at your company in a favorable light or be turned off because they think you are out there to make a quick buck just because it's a popular initiative at the moment? So think pink packaging or not, be sure and understand how to utilize pink product packaging and why pink product packaging might be a profitable move to impact your bottom line.

I'm JoAnn Hines The Packaging Diva. I'm tapped in to the latest packaging news. I can help you assess why or not you should consider changing your product packaging. At the very least I can tell you what your competition is doing.

If you are just chumming the "packaging" waters then be sure and visit and one of my web sites for lots of information and advice or to get your free packaging report "Why Packaging Fails".

Considering that the cost of designing an average retail package is $7,000, what's a few dollars to get it right the first time (or risk spending thousands more to fix it later)! It pays to do your homework!

So if you are seeking packaging expertise, consultation, assistance, design or RFPs, or just plain help, I can assist you with your ideas, goals, questions, issues and challenges. I promise I *will* find your packaging solution!

Visit http://PackagingDiva.com your one stop packaging solution site. Or give me a buzz at 678-594-6872.

janis shirt $99 Our White Collection continues with a new style in the form of the stunning Janis shirt. Float into the seasons with this wonderful, versatile tailored shirt with its beautiful pleated bib detail and covered placket, along with double cuff sleeves for the ultimate chic look. 100% cotton. Imported. Available colours: White Available sizes: 4,6,8,10,12,14,16,18,20,22

gold bulldog cufflinks $995 For the ultimate in style and luxury the Bulldog cufflinks are the only choice. The solid gold design is the very essence of contemporary confidence of style. They gently, but firmly communicate strength and dependability but with just the right amount of flair. Dimensions: 15mm x 20mm x 26mm. Available colours: Gold Available sizes: One Size

Pink Panther Ultimate Collection $199.98 Rated: NRSynopsis: Includes:Pink Panther Collector's Edition 1964A Shot In The DarkPink Panther Strikes AgainRevenge Of The Pink PantherTrail Of The Pink PantherCurse Of The Pink PantherSon Of The Pink PantherPink Panther (2006)Pink Panther Cartoon Volume 1-9

The Pink Panther Ultimate Collection DVD $184.98 It's the ultimate Pink Panth-ology! This collection includes 9 films featuring Ted Wass, Peter Sellers, David Niven, Roberto Benigni, Alan Arkin, Elke Sommer, Frank Finlay, Herbert Lom, Claudia Cardinale, Robert Wagner and Steve Martin. There are also 9 DVDs comprising an unparalleled treasure trove of Pink Panther cartoons, beginning with the Pink Panther's 1964 Oscar-winning debut in The Pink Phink and his early television appearances. Also included is Pink Panther: The Ultimate Guide to the Coolest Cat In Town!, a 120-page coffee-table book by noted animation historian Jerry Beck, which details every aspect of the coolest animated character ever created. Includes: The Pink Panther (1964) / A Shot in the Dark / Inspector Clouseau / The Pink Panther Strikes Again / Revenge of the Pink Panther / Trail of the Pink Panther / Curse of the Pink Panther / Son of the Pink Panther / The Pink Panther (2006) (18 DVD) approx. 35.8 hrs.

Roma Ultimate Grooming Kit Pink 10 Piece $21.3 Roma Ultimate Grooming Kit Pink 10 Piece Search_Phrases: Tack And Riding Accessories,Weatherbeeta Usa,Roma Ultimate Grooming Kit Pink 10 Piece

lady pink $450 Thomas Pink and Lavenham have joined together on this unmistakable piece of classic British design. This quilted Castle Jacket features beautiful understated detailing such as patches, black watch tartan lining and includes the unique Thomas Pink and Lavenham label. Made in UK Available colours: Black Available sizes: XS,S,M,L,XL,XXL

pink panther cufflinks $99 Limited Edition - a very special set of solid silver Pink Panther cufflinks featuring swarovski crystal eyes - individual distinctive and unmistakably PINK. Available colours: Silver Available sizes: One Size

Ultimate Direction Access Pink $35.99 The Access has been updated for a more ergonomic shape for better comfort and fit. A redesigned, canted bottle pocket keeps a snug fit on the bottle to keep it safe and secure. . Features: - One 20oz / .6L bottle included - Ear bud exit portal - Comfort stability belt with dual-adjust quick-release buckles - Strap secure webbing control - Reflective piping - Contoured zippered storage pocket with key hook - 6.5oz / 184g - 3D AirMesh, Nylon 210D Wide Dobby, Hydrophilic Interlock backpanel & Nylon Mesh Type: Backpacks Color: Pink

Alfred Pink Floyd - Ultimate Keyboard Play-Along (Book/CD) $19.95 Alfred Pink Floyd - Ultimate Keyboard Play-Along (Book/CD)

Alfred Pink Floyd - Ultimate Drum Play-Along (Book/2-CD Set) $19.95 Alfred Pink Floyd - Ultimate Drum Play-Along (Book/2-CD Set)

Alfred Pink Floyd - Ultimate Bass Play-Along (Book/CD) $19.95 Alfred Pink Floyd - Ultimate Bass Play-Along (Book/CD)

Alfred Ultimate Guitar Play-Along: Pink Floyd Book & CD $16.95 Alfred Ultimate Guitar Play-Along: Pink Floyd Book & CD

Alfred Pink Floyd - Ultimate Keyboard Play-Along (Book/Cd) $19.95 Alfred Pink Floyd - Ultimate Keyboard Play-Along (Book/CD)

Alfred Pink Floyd - Ultimate Drum Play-Along (Book/2-Cd Set) $19.95 Alfred Pink Floyd - Ultimate Drum Play-Along (Book/2-CD Set)

Alfred Pink Floyd - Ultimate Bass Play-Along (Book/Cd) $19.95 Alfred Pink Floyd - Ultimate Bass Play-Along (Book/CD)

Alfred Ultimate Guitar Play-Along: Pink Floyd Book & Cd $16.95 Alfred Ultimate Guitar Play-Along: Pink Floyd Book & CD

Ultimate Keyboard Play-Along Pink Floyd $19.95 By Pink Floyd. For Keyboard; Piano. Keyboard/Piano; Play-Along. Ultimate Play-Along. Book & 2 CDs. 56 pages. Published by Alfred Music Publishing

pink panther face cufflinks $99 Dress up any cuff with these funky silver plated cufflinks featuring a Pink Panther design. The link has a curved stem with embossed PINK logo on the side of the arm. The size of the head is around 2cm by 1.3 cm. The width of the link is 8.82gr. Imported. Available colours: silver Available sizes: One Size

silver ladies pink panther cufflinks $99 The Pink Panther cufflinks are silver plated and features a PINK logo lasered on the linking bone. The weight of the cufflink is 9.29g. A great addition to any double cuff. Imported. Available colours: Silver Available sizes: One Size

pink panther relax socks $15 A pair of classic men's socks made from 80% cotton and 20% polyamide. Made in Italy. Available colours: Black/Pink Available sizes: XS,S,M,L,XL,XXL

castle pink jacket $475 Thomas Pink and Lavenham have joined together on this unmistakable piece of classic British design. This quilted Castle Jacket features beautiful understated detailing such as patches, black watch tartan lining and includes the unique Thomas Pink and Lavenham label. Made in UK Available colours: Black Available sizes: XS,S,M,L,XL,XXL

self-tie pink bow tie $60 Traditionally made bow tie with adjustable length and tying instructions make this an enduring classic. 100% cotton. Dry clean only. Made in Germany. Available colours: Pink Available sizes: One Size

Tuffy's Ultimate Oddball, Pink Leopard $11.8 Tuffy's Ultimate Odd Ball has a unique shape that makes it easy for dogs to pick up, toss around and play with. Probably the best way to describe the Odd Ball is that it's shaped like a football with three sides. Durable and specifically designed for interactive play. Each toy is made with four layers of material....two layers of heavy duty 600 denier nylon, one layer of PVC, and an outer layer of soft fleece. These four layers are then sewn together with two layers of cross stitching, two layers of linear stitching and then additional trim is added. They're made for lots of play time! Select from four cool patterns....Blue Camo, Pink Leopard, Red Paws, or Yellow Bones. Odd Balls are 10 inches long, and 7 inches wide. The Ultimate Odd Balls are recommended for dogs over 20 pounds. This toy floats and is machine washable. This is the longest lasting line of soft toys we have tested. Rated an 8 on the Tuff Scale. This is not a chew toy. Always supervise play time.

Pocket rocket - Ultimate massager (Pink) $24.99 Color: Pink; Material: Plastic; Powered By: Aa-1; Special Features: Attachments, Multifunction, Multispeed, Waterproof; Length: 5"; Circumference: 3 1/4"; Weight: 0.3 lb; Diameter: 1"; Product Type: Pocket rocket; Manufacturer: Nasstoys

Ultimate Pink Panther / O.s.t. $6.99 Sony:748594

The Pink Panther Ultimate Collection $120.98 Format: DVD Rating: Not Rated Genre: Comedy Runtime: 2146 Year: 2008 Release Date: 2008-11-25

Ultimate Guitar Play-Along Pink Floyd $16.95 (Authentic Guitar TAB). By Pink Floyd. For Guitar. This edition: Authentic Guitar TAB. Artist/Personality; Authentic Guitar TAB; Guitar Method or Supplement; Guitar TAB; Play-Along. Ultimate Play-Along. Book & CD. 56 pages. Published by Alfred Music Publishing

Ultimate Drum Play-Along Pink Floyd $19.95 (Play Along with 9 Great-Sounding Tracks (Authentic Drum)). By Pink Floyd. For Drumset. This edition: Authentic Drum Edition. Artist/Personality; Method/Instruction; Percussion - Drum Set Method or Collection; Play-Along. Ultimate Play-Along. Book & 2CDs. 44 pages. Published by Alfred Music Publishing

PINK PANTHER ULTIMATE COLLECTION (DVD) [18 DISCS] $179.31 A collection of nine volumes of classic Pink Panther cartoons and nine Pink Panther feature films. Genre: Comedy Rating: UN Release Date: 25NOV2008

Kalencom Midi Ultimate Tote (Women's) - Pink Nylon $69.95 The Midi Ultimate Tote features a zippered top that opens to a roomy interior, multiple storage pockets inside and outside, rolled shoulder length straps, decorative grommets and buckles, a matching Thinsulate insulated bottle bag, a coordinating zippered pouch and a large fold-out padded changing pad. Kalencom diaper bags are AZO free. No use of Phthalates/DEHP, DBP, or BOP in our PVC. Available Colors: Blue Nylon, Chocolate Nylon, Paisley Blue, Paisley Pink, Pink Nylon, Red Nylon.

Kalencom Midi Ultimate Tote (Women's) - Paisley Pink $69.95 The Midi Ultimate Tote features a zippered top that opens to a roomy interior, multiple storage pockets inside and outside, rolled shoulder length straps, decorative grommets and buckles, a matching Thinsulate insulated bottle bag, a coordinating zippered pouch and a large fold-out padded changing pad. Kalencom diaper bags are AZO free. No use of Phthalates/DEHP, DBP, or BOP in our PVC. Available Colors: Blue Nylon, Chocolate Nylon, Paisley Blue, Paisley Pink, Pink Nylon, Red Nylon.

Ultimate $4.99 Ultimate